THE GROWTH TREND OF FEMALE ANGLERS
Over the last decade, female participant numbers grew nearly 4 million, from 16 million in 2012 to 19.8 million in 2022, an average annual increase of 4% since 2019 in fishing outings. Females represented 36 percent of total anglers, 40 percent of first-time participants, and 46 percent of those considering fishing in 2022.
The number of first-time female participants rose from 1.7 million in 2021 to 1.8 million in 2022. Both the number and participation rate of female first-timers have grown on average 9 percent each year over the last three years, and both remain higher than pre-COVID levels.
The above data comes from the Special Report on Fishing announced at ICAST 2023 by the Recreational Boating and Fishing Foundation (RBFF) in collaboration with the Outdoor Foundation.
OUR ATTITUDES & ACTIONS
We believe that angling is an activity for everyone. We greatly appreciate the diversity that female anglers bring to this sport, and we are determined to help foster their growth in various ways. This includes developing products and providing services that cater to the specific needs of female anglers.
We are excited to sponsor female anglers. We aim to support the women who are making waves in the industry, to help them push their boundaries and transform their passion into a lifestyle. Whether you're a seasoned angler or a newcomer starting your journey, if you share the same passion for angling as we do, we'd love you to be part of this exciting program!
PROUD SUPPORTERS OF FEMALE ANGLERS PROGRAM
OUR COOPERATION OPPORTUNITIES
We're incredibly passionate about providing support and empowerment to women in the fishing community. That's why we're thrilled to invite you to partner with us in our Women Anglers Sponsorship Program.
SPONSORSHIP
We deeply appreciate allies who empower us to reach our goals. We're eager to feature brands, solo female anglers, or guides on our sponsor page that mirror our mission of encouraging more women to brave the waters. If you trust our products as much as we do and incorporate them into your daily routine, it sounds like we'd make a great team.
EVENT PARTNERSHIP
If you're hosting a fishing or boating event, we'd be excited to contribute our products as awards. This offers a fantastic opportunity to share and advance our shared passion for fishing.
INFLUENCER & PROMOTION
We're open to striking up collaborations and spreading the word via your channels, be it online, physical stores, or social media. The aim would be enthusing people who love fishing and boating as passionately as we do. Plus, you'll get to enjoy a fractional sales commission.
CONTENT CREATION
If you have a knack for product reviews, writing or you're well-versed with online SEO, we'd be delighted to have you writing articles or blogs for us on a daily, weekly or monthly basis.
Let's join forces and motivate more women to experience the thrill of fishing.